Red Penciling

Sleek, trimmed-down copy isn't just for web content. No one has time for wordage in any context. We need to be merciless in cutting excess fat.

Examples:

Yikes                                                            Likes
No right hand turn                              No right turn

Learn how to park                             Learn parking

Beware of dog                                   Dog

This is somewhat verbose.               Verbose.

When you get a chance, I'd               Let's get a grip. 
like to go over the situation
that happened yesterday.


So take your first draft and your red pencil, and hack away. It's actually fun.

(c)2015 Suzann Kale