-"This signals the demise of western civilization."

-"Look, it was just one misplaced apostrophe."

-"My point exactly."

Wednesday, May 20, 2015

The Case for Clarity

If you have to send out two more memos to explain your original memo, you have a problem with clarity. 

The best way to make sure your memo is clear is to have someone proofread it. Spellcheck and Grammarcheck won't help you here. Only a fresh set of human eyes will do it.

You are just too involved in what you're saying to be objective about how you say it.

Recently the CEO of a large organization sent out an email request for people to sign up for a survey. His instructions were:


We in Senior Management have the greatest respect for all of our Employees. Our vision is to support the community, to care for our employees and their Families, and to deliver the very best customer service and to help those in need. Therefore, we are asking you, our employees, to log into the survey at the end of this Email, so you can tell us about your opinion's. It is understodd that We respect your confidentiality entirely.

Say what? Senior Management needs to give this email to someone to proofread before sending it out to 1500 employees. Here's how it should have read:


Senior Management cares about your opinions. Please log on to the survey at the end of this email, and let us know what you think. We will keep your answers confidential.
Sigh. 


(c)2015 Suzann Kale