What she meant was, just because the advertising agencies capitalize letters in the middle of sentences for no apparent reason, doesn't mean we should copy them.
I wrote a letter to an ad agency complaining about random capitalizations. They wrote back and said they do that on purpose, to emphasize certain words.
But people have simply copied that idea, capitalizing things that the writer deems important. For example, I saw this the other day:
Team Members: If you use the Microwave, be sure to clean it after making Popcorn.
Do not capitalize random nouns, even if you think they're important.
(c)2014 Suzann Kale
Tags: grammar, capital letters
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